Home' Otago Southland Farmer : February 8th 2013 Contents 22
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Ph 0800 856 640 till 8pm
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FOR all your Gorse
Phone Ashley at Sim Ag
Contracting 027 604 0959.
Want 2013 to be
Say goodbye to loneliness.
Call 03 425 0586 or text
022 425 0586.
LOVELY Lady 40's,
Sports Award winner.
country and beach
upbringing, seeks single
good hearted motorcycle
man 40's, with kind,
respectful personality, non
smoker, old fashioned
values. True Love/
Marriage, own homes,
Soulmate. (note: my
parents were farmers, met
thru 1960 personal advert
and had 40 years loving
marriage) Please write to
PO Box 1045, Invercargill,
SPREADING ELMS, from
$190 to $750 at Easy Big
Trees, 241 North Road,
Invercargill. Phone (03)
215-8899. Open Monday-
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Invercargill, P O Box 805, Invercargill. Telephone (03) 2111130. Email:
GET THE RESULTS
Any numbers, any
breeds. Price paid on
farm, freight paid.
BEAGLE male pups, KC
reg, ready now, lovely
natures, $900. Phone (03)
441-8590 or (027) 640-8596.
Wool enters resurgence phase
Peninsula brand: Chris Chamberlain, from Putiki Farm at Port Levy, centre,
and Banks Peninsula sheep farmers Mark Shadbolt, right, and Paul de Latour.
PHOTO: CARYS MONTEATH / FAIRFAX NZ
Carpet manufacturers enthusiastic about NZ product
By TIM CRONSHAW
The reaction of customers to
Wools of New Zealand's carpet
wool at the world's largest
flooring show has reinforced to
its leaders they are on the right
track with capital raising a
minimum of $5 million.
A share offer to commercialise
WNZ into a sales and marketing
company was extended to Febru-
ary 25 after the capital raising
reached more than $4.1m last
year from 500-plus strong wool
farmers committing 12 million
kg of annual wool production.
WNZ chairman Mark Shadbolt
said growing interest by spin-
ners and manufacturers in WNZ
carpet ranges at the world's
largest flooring trade show,
Domotex, this month had been
encouraging. The trade show
was attended by more than
Wool volumes under contracts
had increased, contracts
extended and new customers
identified, he said.
''Two years ago we sold four
[containers] of lambs wool and
this year we sold 14.
''Based on the volumes of
finished product it will at least
double that and continue on,''
Some of the containers were sold
by a group of Banks Peninsula
farmers, who have their own
peninsula brand and are aligned
to Laneve branded wool under
the WNZ programme.
WNZ has a design and brand
team but is still waiting for a
structure as farmers decide
whether to commit to the capital
Shadbolt, a member of the
peninsula group, said it was a
working example that WNZ
could succeed in lining up direct
contracts with retailing partners
for the long-term sustainability
of the wool trade.
''This time last year we hadn't
moved a container of wool and
we successfully moved several
containers under fixed-price con-
tracts and have just agreed on a
new 12-month [extension]. That
particular customer has [told us]
to keep sending the quality of
wool and we are happy to have
Shadbolt said the feeling at
Domotex was that wool was in a
The Laneve brand has 29 carpet
ranges from nine manufacturers
compared with four ranges from
three manufacturers this time
WNZ trust directors said this
proved the strategy built around
contracts and brands was work-
The aim remained to raise $10m
and produce 20-plus million kg of
wool to pursue international
marketing and sales strategies.
Shadbolt said the signs were
encouraging that farmers would
commit the remaining $800,000
by the closing date to reach their
first target of $5m despite
farmers being under pressure
from lower wool and lamb
A survey of farmers showed 88
per cent agreed the wool
industry needed a marketing-
The survey identified that far-
mers were short of funds and
frustrated by the failures of
previous attempts to mobilise
So far, about half of the
subscribers committing to the
offer have bought one or more
shares for every 2kg of their
annual strong wool production
with the rest choosing the
minimum share offer of $5000 at
The average farmer has pledged
a one-off contribution of $7400 for
shares and an annual contri-
bution of 15c a kg over the next
The annual contribution is about
$3100 a year based on average
21,000 kg subscription and this
works out to be a total over five
years of more than $22,000
including the share purchase.
Shadbolt said it was a manage-
able commitment for farmers
wanting a viable future for wool.
The focus would be on high-
value carpets and rugs,
upholstery fabrics and bedding
The capital raising includes
$1.8m of loans to be repaid and
the buying of WNZ and other
brands from a trust.
Seed exports up 22pc and growth forecast
Bullish: The harvest outlook is
Photo: DON SCOTT/FAIRFAX NZ
By TIM CRONSHAW
Rising seed-export sales have
contributed $168 million to the
New Zealand economy and are
set to grow again in the 2012-13
season from promising trade
Seed exports were up $31m, or 22
per cent, for last year, according
to new trade data from Statistics
New Zealand Grain and Seed
Trade Association (NZGSTA)
manager Thomas Chin said
future exports could be worth
more as a result of developments
in key international markets.
He said it showed the seed-trade
industry was healthy.
''We are pretty bullish about the
future and $168m is higher than
our expectations. We were led to
believe it would be a more
modest export of seeds and were
pleased it had grown $30m.''
Chin said seed traders were
forecasting $15m growth and the
extra income boded well as the
harvest outlook was promising.
Radish, carrots, ryegrass and
white and red clover are some of
the high-value export seed crops
grown in New Zealand and many
are produced in Canterbury's
The most valuable markets are
in the European Union,
especially the Netherlands, plus
Japan and Australia. Northern
hemisphere growers rely par-
ticularly on Canterbury to
multiply seed stocks in their
off-season, he said.
The Netherlands remains the
major destination for carrots,
radishes and other vegetable
seeds with Australian exports
dominated by ryegrass and,
combined, the markets account
for 42 per cent of all seed exports.
Chin said growth opportunities
beckoned for the industry with
the China Free Trade Agreement
fully bedded in and the end of the
''Export growth could be boosted
from the vast Chinese market
demand for specialist vegetable
seed once New Zealand officials
can re-engage with their agricul-
ture and quarantine coun-
terparts and help regain an
important trade in leafy bras-
sicas, including bok choy, choi
sum and Chinese cabbage.''
That business was worth NZ$4m
when the Chinese shut down the
market in 2011 and could grow to
be worth more than $20m within
five years if restarted.
''Trading to China is currently
impeded by strict pest-risk
testing requirements and, along-
side the Ministry of Primary
Industry, the seed industry is
developing a rigorous quality
assurance regime to help
minimise risk,'' said Chin.
He said the industry would look
to drive further export growth
this season as seed production
was becoming increasingly lim-
ited in the northern hemisphere
from urban pressure on growing
New Zealand exports seed to 50
countries including the Faulk-
land Islands with the seed
industry producing about 115,000
tonnes of crops on 30,000
hectares each year for total sales
of about $450m.
The NZGSTA represents seed
companies, processors, breeders
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