Home' Otago Southland Farmer : May 3rd 2013 Contents 3.5.13 Farmer
Laurie & Sharon Paterson
(03) 207 2835 • (0274) 365 747
Ross & Steph (0274) 283326
+4.8 +32 +49 +75 +60 +15 +48 +3.3
STUFF THE DROUGHT!
STUFF THE DOLLAR!
STUFF MEAT INDUSTRY
YOU DESERVE AT LEAST ONE HAPPY DAY THIS YEAR!!
JOIN US FOR OUR 40th ANNIVERSARY TWILIGHT BULL SALE
THE BULLS ARE READY
AND SO ARE WE!!
SEE THEM STRUT THEIR STUFF AT
THURSDAY MAY 30TH AT 4pm
22 years and 30th May at 4pm
: follow us @waikakagenetics5304305AC
On Farm Sale
30th May 2013
Purchased in 2012 for $15,000. An outstanding son of Matariki Holy-Smoke.
Matariki 100380 has excellent structure, depth, thickness & muscling.
Photo taken at 2 years & 5 months, one month after covering 65 cows.
2013 Sale Bulls sired by:
MATARIKI DUNSTAN 05218, MONYMUSK CHARLEY 070091,
MATIRIKI HEMINGWAY 070587, MONYMUSK EXPRESS 090091,
MONYMUSK EDISON 090104, MATARIKI HOLY-SMOKE 07390
Enquiries to: Chris, Jayne & Henry Douglas
508 Gillespie Rd, RD1, Te Anau
Ph/Fax: 03 249 8588 Cell Chris: 027 549 8588
Cell Henry: 027 291 4414
Beef Bull Sales
Demand drives growth for Hereford prime beef
Hereford Prime Beef, New Zealand's
first branded beef product is
reconfirming its presence on the
local trade premium beef market as it
experiences steady growth in sales and
The award winning branded beef
programme, which was established more
than 20 years ago is growing its stake on
the domestic beef market as it continues
to grow its fine dining and niche markets.
Chairman Laurie Paterson, of Gore said
strong sales growth is driving the
expansion of the branded product.
Hereford Prime's southern South Island
distributor Bowmont Wholesale Meats, in
Invercargill, is now working with Clover
Exports in Gore with kill numbers steadily
''It's a partnership that is working well,''
Being aligned with a processor that has
export capabilities also means there is
flexibility to utilise more of the non-primal
cuts from the carcase, which allows the
board to concentrate on the growth of the
However he says there is always room to
develop the presence of quality beef and
its small goods for local consumers. The
Hereford Prime board is looking to
develop a presence in supermarket chillers
in the near future and is in the process of
establishing a secondary brand which it
feels will assist in the growth of the
business in these retail opportunities. It
hopes this brand will be revealed in the
Bowmonts have been part of the Hereford
Prime team since the brand began and
have proven that quality is at the forefront
of their business philosophy -- a
characteristic that Hereford Prime also
prides itself on.
''Hereford Prime was established out of
frustration from inconsistent beef,'' says
Bowmont's focus on quality is such that
they have been finalists nearly every year
in the Steak Of Origin competition. This is
a competition to identify the most tender
and juicy steak in New Zealand. Bowmonts
and the Flynn family have four entries in
the semi-finals in class 5 (Best of Brand
Wholesale and Foodservice) for this years
competition. The finalists are expected to
be announced later this week (May 3).
Laurie said that Bowmonts also dry age
some of their Hereford Prime.
The dry-ageing process has been
implemented and sees some carcases
hung on the bone in a chiller to heighten
tenderness and flavour consistently
throughout the cuts.
During the process about 2 per cent
moisture is drawn from the carcase which
prevents the pooling of bloody fluid on
plates often noticeable after cooking
lower quality cuts of meat. A large number
of chefs supplied by Bowmonts request
the dry aged Hereford Prime, simply
because of the superior results. A vacuum
fan draws moist air from the 1-2 degree
chiller -- it's a process that is closely
monitored to ensure the beef is not over
Laurie said eligible cattle are always being
sought for the programme. Cattle that fit
the specifications should be pure bred
Hereford or first cross Hereford British
breed. They should grade P and weigh
between 240-300kgCW. They must be
grass fed and be growth promotant free.
If you'd like to find out more about
Hereford Prime visit the website
www.herefordprime.co.nz or if you'd like
to supply cattle ph Robin Gamble on 0274
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