Home' Otago Southland Farmer : June 14th 2013 Contents 16
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44th Annual Sale
101 Quality Bulls
20th June 1pm
Sterndale, Pleasant Point
ph: James 03 614 7080
Raising farm's IQ
THE BIG PLANS OF WAIKAKA VALLEY FARMERS BARRY AND JULIE CRAWFORD
BARRY AND JULIE CRAWFORD FARM PRODUCTION STATISTICS FOR
THE YEAR ENDED JUNE 30, 2013 (PROVISIONAL)
- Farming 510ha in the Waikaka Valley and Te Tipua
- Carrying 5721 stock units
- Achieving 3.46kg of wool per sheep stock unit
- Sold 5909 lambs
- Average lamb price of $98.60
- Lambing 152 per cent
- Total gross farm income per stock unit of $129.97
- Farm working expenses of $88.75 per stock unit
- Economic farm surplus of $41.22 per stock unit
CONTINUED Page 17
Big aims: Waikaka Valley farmers Barry and Julie Crawford aim to lift livestock performance to 450kg of carcass
weight per hectare through the Farm IQ initiative.
Waikaka Valley farmers Barry and Julie Crawford have big plans on their Rosebank
property where they aim to get the most out of their high performance sheep flock.
Diane Bishop reports.
Paying its way: A Highlander ewe carefully makes its way out of the drafting race.
FarmIQ s vision is to create a demand-driven integrated value
chain for red meat that delivers sustainable benefits to all
participants: farmers, processors and marketers. FarmIQ was
established in August 2010, following a successful bid to the
New Zealand Government s Primary Growth Partnership (PGP).
FarmIQ s Partners include Silver Fern Farms and Landcorp.
The New Zealand Institute of Economic Research estimates
FarmIQ will grow the country s GDP by an additional $1.1b by the
conclusion of its seven-year programme -- and an additional
$8.8b by 2025.
There are no freeloaders on
Barry and Julie Crawford's
Waikaka Valley farm.
Every sheep must pay its way if
they are to achieve their ''big
hairy audacious goal'' of 450kg
of carcass weight per hectare.
It's an ambitious target but the
Crawfords are confident of
achieving it through the Farm
IQ initiative and a steering
committee of rural profes-
sionals, who are helping them
trial new, innovative ways of
The couple joined Farm IQ two
years ago and theirs is one of 12
farms nationwide involved in
the project, which aims to lift
on-farm production and meet
the needs of consumers through
a ''pasture to plate'' integrated
''We wanted to give something
back to the red meat industry
and who knows where this will
take us,'' Julie said.
The Crawfords farm 2700 high-
lander ewes and 750 primera
stud ewes on their 330 hectare
flat to rolling property Rosebank
in the Waikaka Valley, eight
kilometres north of Gore.
They also farm 1250 highlander
ewes and 880 replacement ewe
hoggets on a 200ha support
property at Te Tipua.
The fourth generation farmers
are achieving about 150 per cent
lambing and are breeding
partners for Focus Genetics
supplying primera rams to
They actively monitor and
measure their progress through
the use of innovative electronic
identification (EID) technology,
which they demonstrated at
their recent field day.
EID tags are used in both ewes
and lambs which enables the
Crawfords to match the lambs to
their mothers and examine ewe
''It (EID) is a great tool because
it gives us the ability to collect
data and make powerful
moves is measured,'' Julie said.
The Crawfords were familiar
with EID, having collected data
with their stud ewes and are
now implementing the tech-
nology across their entire flock.
Outside the Farm IQ umbrella,
the Crawfords have invested in
the construction of a new sheep
management shed which will
involve all the sheep and lambs
being weighed through a Rac-
ewell automatic drafter in a
specialised area, incorporating
''It's still a work in progress,''
Barry said. All the ewes are
weighed and condition scored
pre-tup and at scanning with the
optimum being a condition
score of 3.5.
The Crawfords aim to achieve
their goal of 450kg of carcass
weight per hectare by producing
more live lambs, reducing lamb
losses to 16 per cent including
triplets and for every ewe to
wean her body weight in lambs.
Farm consultant Graham
Butcher said the Crawfords
were currently achieving about
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